For whom? > Celebrating diversity If in individual, organisational or partner coaching cultural diversity plays an essential part, SKM offers an excellent method to map the relation between personality and culture. Confusion between cultures, often ending in conflict, arises through sending and receiving obvious, personal messages and their deviant cultural interpretation. Unconscious confusion and automatic reaction are recognised and developed to conscious and pro-active actions and choices. For example: Multicultural Identities Through SKM, someone carrying several cultural identities learns to be alert to arising dilemmas and consciously bringing into action his or her qualities in a way that goes beyond cultures. General preparation to intercultural posting and repatriation Through SKM a culture-shock will become an expected, natural learning situation instead of negative resistance. Clients learn to anticipate ahead of time, how to deal with conflicts of their personality and core-qualities of another culture. Growth instead of conflicting relations. Often also of interest for partner and relatives. Intercultural management For effectively communicating and reporting knowledge in intercultural teams, the SKM will help managers to timely recognise and acknowledge signals of miscommunication and openly and curiously engage in this process, instead of avoiding it because of fear of the uncertain.